FIRST RELEASE — PRE-ORDER

The inaugural release of Te Arapū Māori is limited to 100 sets.

• ⏱️ Estimated production time: approximately 65 days
• 🚢 Estimated shipping time to Aotearoa: approximately 35–37 days following production

Please note: This is a pre-order item. Your order will be secured for the first production release and dispatched once production and delivery to New Zealand have been completed.

Te Arapū Māori — Premium Tactile Māori Alphabet Resource

By Kupu Kupu Kupu

Inspired by Te Reo. Created for hands-on learning.

A unique tactile Māori alphabet resource designed for hands-on learning.

Te Arapū Māori is a hands-on tactile Māori alphabet resource designed to make learning Te Reo Māori through touch, movement and exploration engaging, practical and meaningful. Created with aroha and a deep passion for Te Reo Māori, it gives learners a practical way to explore letters, sounds and language through touch, movement, visual recognition and hands-on experience.

The colour-coded system makes it easier to recognise different letter groups, while the tactile tracing grooves provide an additional sensory pathway for learning.

 What's Included?

Beautifully presented in a 36-compartment wooden storage box with a clear perspex lid, featuring Kupu Kupu Kupu design and Te Arapū Māori branding.

340 Magnetic Pieces

 — a comprehensive collection of quality magnetic letters designed for hands-on Māori alphabet learning

Pū Riki — Lowercase Letters

• 🔴 Oro Pūare — Vowels: 5 letters × 10 pieces each = 50 pieces
• ⚫ Oro Kati — Consonants: 8 letters × 10 pieces each = 80 pieces
• ⚪ Ng & Wh: 2 digraphs × 10 pieces each = 40 pieces
• 🔴 Tohutō — Macrons: 10 pieces

Pū Riki Subtotal: 180 pieces

Pū Matua — Uppercase Letters

• 🔴 Oro Pūare — Vowels: 5 letters × 6 pieces each = 30 pieces
• ⚫ Oro Kati — Consonants: 8 letters × 10 pieces each = 80 pieces
• ⚪ Ng & Wh: 2 digraphs × 10 pieces each = 40 pieces
• 🔴 Tohutō — Macrons: 10 pieces

Pū Matua Subtotal: 160 pieces

✨ Total: 340 Magnetic Pieces

Colour coding:
🔴 Red — Vowels & Tohutō
⚫ Black — Consonants
⚪ White — Ng & Wh

Individual Digraph Letter Pieces — The Māori digraphs ng and wh are supplied as individual magnetic letters, allowing learners to first recognise each letter independently before discovering how they combine to represent one phoneme.

✋ Finger-Tracing Groove — Every letter features a recessed tactile indentation designed to encourage finger tracing and hands-on sensory exploration.

✋ Learn Through Touch

Te Arapū Māori supports multi-sensory learning through:

• Finger tracing — feel, trace and explore the shape of each letter
• Fine motor development — moving, holding and manipulating the magnetic pieces
• Letter formation — explore the shape and structure of letters
• Kinesthetic learning — learn through physical movement and interaction
• Phonological awareness — explore the relationship between letters and sounds
• Early literacy development — support early exploration of letters, sounds and word formation

🏫 Suitable For

Te Arapū Māori is suitable for a wide range of learning environments, including: Kōhanga Reo, Early Childhood Education, Kura Kaupapa Māori, Rūmaki & Reo Rua Classrooms, English-medium Schools, Learning Support Programmes, RTLB, Homeschooling, Whānau Learning Together, and Tertiary Learning Environments.

Designed by Māori

A resource born from a deep love for Te Reo Māori and a vision to empower future generations. Te Arapū Māori was created to provide a practical, engaging and tactile way for learners to connect with the Māori alphabet.

Learning through touch. Growing through language. Connecting through culture.

📦 Product Details

• 340 magnetic letter pieces
• Red oro pūare (vowels)
• Black oro kati (consonants)
• White oro pūrua (digraphs)
• Red magnetic tohutō/macrons
• Recessed finger-tracing grooves on every letter
• 36-compartment wooden storage box
• Clear perspex lid
• Kupu Kupu Kupu branding & Te Arapū Māori design